With pre-season underway in the new Formula One season, Pirelli also had their first official test of 2011 with the teams as last year they were made the exclusive tyre supplier to F1 teams. After previous tests that were held with Toyota, this was the first time that teams were getting hold of the Italian rubber. Pirelli’s new PZero ... [ Read: F1 Pre-Season Testing of New Pirelli Tyres ]

It has recently been annouced by tyre market research specialists, Encircle Marketing, that Pirelli tyres are the most recommended brand in 2010. By continuously monitoring brand recommendations, it found that Pirelli came top with 8% of all recommendations. This was up by almost half a point on its previous 2009 performance. Dominic Sandivasci, managing director of Pirelli UK, has said: “We ... [ Read: Pirelli Tyres Most Recommended Brand of 2010 ]

Rainy weather and wet roads are something that is inevitable. Unfortunately when there is excess water on the roads the risk of Aquaplaning increases dramatically. However, we cannot let the weather determine whether or not we drive. This is why you should safeguard yourselves against the weather and make driving in the wet a safe and pleasurable experience? Aquaplaning ... [ Read: Aquaplaning – What You Need to Know? ]

The government celebrated the New Year by increasing fuel duty for motorists whilst everybody was hit with the rise in VAT from 17.5% to 20% on January 4th. The AA estimated that it will add around 3.5p to the cost of a litre, for both petrol and diesel. Experian Catalist stated the average price of unleaded petrol in the ... [ Read: Fuel Duty & VAT Increases but Drivers can save Money by checking Tyre Pressures ]

In Britain, we generally see a limited amount of snow in the winter. However, over the past two years we have seen extreme snowy conditions which has led to calls for more use of winter tyres, also referred to as snow tyres. Winter ‘Snow’ Tyres in the UK A big question remains; why don’t we use suitable tyres for the ... [ Read: Why Aren’t Winter Snow Tyres Used in the UK? ]

With all the snow and winter weather causing havoc there is hot debate whether the UK should embrace winter tyres. A number of drivers are making enquiries about them whilst others are still learning what winter tyres are yet there are many that aren’t convinced or choose not to bother. The confusion comes from there being no law to ... [ Read: Not Convinced By Winter Tyres? New Tyres Provide Better Grip ]

The big freeze has come to Britain early this year and the treacherous conditions look set to continue. So it’s imperative that your car is in the best condition possible to cope with the cold weather and icy roads. And whilst most people stock up on things like de-icer and scrapers and make sure that their radiator is topped ... [ Read: Are You Tyred of the Snow and Ice? ]

There has been an increased safety awareness campaign throughout the industry and one of the major ones pushing this is Continental Tyres who have recently released a set of infographics. These winter driving infographics “illustrate the importance of visibility, driver awareness and winter tyres while driving during the colder months”. Find out more from them at http://www.conti-central.co.uk/ [ Read: New Winter Driving Infographic Series Highlights Key Safety Advice ]

As Bridgestone were in their final race before Pirelli take over, they still had one big say in how the season would be remembered. Fernando Alonso was all set for the championship, all he had to do was finish on the podium – with his recent form making this look a safe bet. However, it wasn’t to be as ... [ Read: Vettel Wins F1 as Tyre Strategy Costs Alonso ]