Michelin solutions Introduces Effifuel for Fleet Customers
A new division has been created within the eminent Michelin Group, aimed at enhancing fuel efficiency of its fleet customers, particularly those operating trucks and trailers. Michelin claims this to be a unique opportunity alike for carriers and own-account operators and calls it Effifuel solutions – designed to aid customers restrain and reduce their fuel expenditures.
Michelin’s Latest Fuel Savings Endeavour
Under this new programme, Michelin solutions will work closely with fleets to chart out a contractual commitment highlighting fuel savings and deployment of necessary resources to attain the same. Michelin’s partners will, in turn, share the resultant fuel savings.
Michelin solutions clarifies that, under this initiative, it will employ its abilities to access a range of fleet-related services such as eco-driving courses, equipping vehicles with telematics units and monitoring drivers’ behaviour behind the wheel on the basis of their individual eco-scores.
Also, Michelin solutions’ own fuel analysts will assist in accumulating and analysing facts on factors influencing fuel consumption, while optimising tyre management. With reference to the latter, pence-per-kilometre pricing and tyre fitment strategy for lesser fuel consumption is planned to be employed. This may even include installing tyre pressure monitoring equipment (TPMS) for better driver, vehicle, goods and tyre safety.
The chief marketing executive at Michelin solutions, Franck Estoquié, explains that while a few of these services have already been deployed thus far, these will now be innovatively packaged together as a single solution, efficiently managed all at once, and offered with a long-term assurance.
The First Stage of Effifuel
To begin with, Michelin solutions will conduct an in depth audit of types of vehicles, their current tyres, operating weights, itineraries and driver habits of their new fleet customer. After which, the new Michelin division will help them define a fuel savings target, which will be calculated as litres of fuel consumed per 100 km. After preparing a savings structure, Michelin solutions will offer their fleet customers an assurance to meet the set targets over a four-year period at the most.
All through the contract duration, Michelin solutions’ fuel analysts will conduct exhaustive studies and generate regular fleet reports. Estoquié states that the whole idea is to equip fleet managers with resources, perceptibility and guidance for process optimisation, while involving Michelin solutions in the process.
He further explains that if their mutual goal of fuel savings is met, the gains will be shared. If not, then Michelin solutions will proportionally reimburse a certain portion of the incurred costs. Michelin solutions explain that this solution is hence risk-free, and is likely to help their fleet customers cut their vehicular costs considerably, consequently boosting operating margins.
The company aims at deploying their innovative programme across major European nations throughout 2013, and then plans to expand to North and South America in 2014, and to China in 2015. It even plans to launch similar initiatives to cater to the needs of a variety of other fleets, such as passenger vehicles and earthmover equipment.
Michelin solutions has replaced the erstwhile Michelin Fleet Solutions, employs over 800 people globally and is responsible for its over 500,000 on-contract vehicles at the moment.
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