The Saudi tyre market is easily the largest in the Middle East, with over 13million tyres and tubes being imported on an annual basis. Recent statistics provided by the US Commercial Service’s Saudi Arabia: Automotive Tire Industry shows that the good times are set to continue in the future, with a yearly growth of 12 per cent predicted year-on-year.

The research group that compiled the statistics say the import bills for Saudi tyres are worth approximately $800million. The reasons? Continuing consumer and commercial demand for tyres, from small, light vehicles to aircraft and more.

The importance of tyre performance

Though the tyres you have on your car won’t necessarily affect your car insurance, motorists can invest in tyre insurance if they feel it’d be worth the fee, but it can be a confusing issue for motorists, especially in extreme weather. Those who are planning to attend the Automechanika Middle East 2011 show should be able to find plenty of answers and solutions to any tyre-related question they may have, though. Regarded highly as one of the fastest-growing automobile shows in the region, international tyre brands are flocking to attend at the Dubai International Convention and Exhibition Centre between June 7 – 9.

Preparing for Automechanika Middle East 2011

Organiser of Automechanika Middle East, Ahmed Pauwels comments:

“With over 60 international brands already present in the Saudi market, more and more tyre manufacturers are expressing interest in being represented at Automechanika Middle East, to gain a foothold into this extremely promising marketplace,”

The Chief Executive Officer of Epoc Messe Frankfur, Mr. Pauwels, added:

“The Saudi market, which is one of the largest in terms of both value and volume in the region, is a big draw for international tyre and tube manufacturers and distributors.”

Capitalising on the Saudi tyre market

There’s a lot of buzz around this year’s Automechanika Middle East 2011 show, with an explosion of visitors predicted to descend on Dubai to see products from more exhibitors than ever before. Chairman of local UAE exhibitor Al Dobowi Mr Surender Singh Kandharim, feels that this year’s exhibit will be key to future growth, and making sure that the region’s expertise spread and get the claim they deserve:

“Middle East and Africa are the key markets for our strategy. We believe that this region offers tremendous opportunity for us.  We believe that the show adds value to our business by allowing us to meet the right people at the right time.”

This post was published by Sophia, on behalf of Hastings Direct who provide car insurance to motorists.

Related posts:

1. Bridgestone tyre price rises in Europe