It seems to be a season for tie-ups between premier football clubs and leading tyre manufacturers. First, Indian major Apollo Tyres announced its three-year contract with London’s premier club Man United, and now Cooper Tyres Europe, has stepped up as Arsenal’s exclusive official sponsor in a multi-year deal.
An Important Milestone for Cooper Tyres
For a brand which has ... [ Read: Arsenal Enters Multi-Year Contract with Cooper Tyres ]
Nankang Tyre UK has finally announced its tyre partnership with the popular Fun Cup series this year. The tyre manufacturer will supply its NS-2R for the series; the tyre will be used as control tyre at the much-awaited Fun Cup championship.
Nankang UK to be a Part of the Fun Cup
Earlier, it was Uniroyal that supplied control tyres for ... [ Read: Nankang UK Associates its Highly Durable NS-2R with Fun Cup Championship 2014 ]
Pirelli has made the detailed characteristics of its tyre range for the F1 championship 2014 public. The revelation was made at the commencement of pre-season tyre testing sessions in Bahrain. Pirelli spoke about stiffer compounds and construction this time around; Cinturato Blue now presents enhanced water dispersal abilities.
Pirelli’s motorsport chief, Paul Hembery, described their 2014 F1 tyre range ... [ Read: Pirelli Reveals its F1 Tyre Line-Up As Pre-season Tyre Tests Kick Off ]
Hankook Tyres is all set for major expansion plans across UK through its Hankook Masters Programme.
The Hankook Masters Programme
The Hankook Masters Programme from Hankook Tyres is a unique retail and franchise development plan that has been designed to offer a pan-UK brand experience to customers. This move will allow Hankook Tyres to expand its independent retail customer ... [ Read: Hankook Tyres Gears Up for Major Retail Expansions throughout UK ]
Tyre engineers at Falken seem to have achieved a seemingly impossible feat. They have employed Japanese Earth Simulator supercomputer and high energy synchrotron radiation to develop their latest Ecorun PCR tyre. Sumitomo’s Sincera SN832 Ecorun is the brand’s first product to earn an ‘A’ rating on the EU label for wet grip.
The Historical Development of Sincera SN832 Ecorun ... [ Read: Falken Employs Innovative Japanese Tech to Build its Latest Ecorun PCR Tyre ]
Continental Tyres is among the nominees at the prestigious GreenTec Awards 2014. The tyre major’s joint endeavour, “Rubin”, with Fraunhofer Institute has enabled this nomination. The project focuses on industrialising rubber derived from dandelions.
Continental Aims to Achieve the ‘Seemingly’ Impossible
Continental, in association with the reputed Fraunhofer Institute for Molecular Biology and Applied Ecology (IME), has undertaken an innovative ... [ Read: Conti Sources Rubber from Dandelion Plants – Earns Nomination at GreenTec Awards ]
Bridgestone has set higher standards in winter safety with the launch of its second tyre launch in the category in the last two years. Its Blizzack LM001 has arrived to prove its enhanced performance and longer life span.
The Launch of a Revolutionary Winter Tyre
Blizzack LM001 is what Bridgestone Tyres calls its newest cold weather product to be launched ... [ Read: Bridgestone Sets Higher Benchmark in Winter Tyre Safety with Blizzack LM001 ]
At last count, Yokohama has more than 12 tyre plants all over the world with 20,000 employees working in different streams. However, in order to consolidate its position, the company recently signed an MOU with Kumho tyres as a part of its R&D collaborative effort.
Yokohama – The Rising Sun
Yokohama is probably one of the best global tyre ... [ Read: Yokohama and Kumho Sign R&D Collaboration Agreement ]
For a tyre manufacturer, success with original equipment fitments is quite an effective means of enhancing brand awareness. And Hankook, has grown through various phases of being an aftermarket tyre supplier and carved a position for itself in the league of world’s most popular and trusted brand of tyres.
Hankook is Scaling Newer Heights
Hankook Tire is among the busiest ... [ Read: Hankook Bags Premium Approvals – Celebrates the ‘The Ventus Experience’ ]